Gain Access to the only Industry professional built Hiphop community & masterclass

Do you want to learn how to reach 1,000,000 plays yourself and stop paying shady people for every song you release? Do you want your questions answered by hiphop legends and execs? Join our exclusive artist community today!

10+

Years of Marketing & Branding Experience

$8,000,000 +

Successfully Spent in Ad Spend Across All Platforms

14+

Sold Out Concerts and Convention Centers

100,000,000 +

Views for artists & brands across social media

Join our Community and Learn from hip hop legend dJ cosmic kev, marketing expert PJ Sharma, and other music industry execs

What's Inside This Community & Masterclass

About The Community

Your seat at the table. Get advice on your music or marketing plus your questions asked to and answered by industry experts and label execs.

Discord Community Access

This isn't just a course; it's an entry into a network of ambitious artists, industry insiders, and marketing mavens. Engage in real-time discussions, receive personalized feedback, and participate in exclusive Q&A sessions with course creators DJ Cosmic Kev, PJ Sharma, and others. Elevate your learning experience, network with peers who are as driven as you, and accelerate your career in the hip-hop industry—all within our supportive and dynamic community.

Group Zoom Call Coaching

Elevate your learning experience with exclusive Zoom calls included in your enrollment for "Mastering Music Marketing: The Hip-Hop Branding & Marketing Blueprint." Get up close and personal with industry experts DJ Cosmic Kev and PJ Sharma as they dive deeper into course content, answer your burning questions, and provide invaluable insights tailored to your career goals. These interactive sessions are your chance to receive direct advice, refine your strategies, and gain the confidence to take your music marketing efforts to new heights.

Exclusive Q&A

Gain exclusive access to our exclusive Q&A sessions and in-depth interviews with DJ Cosmic Kev and top executives from major record labels, only available through this community. These unique opportunities allow you to hear directly from the giants of the industry as they share their expertise, insights, and secrets to success. This is your chance to learn from the best, understand the inner workings of the music business, and get the insider knowledge that could catapult your career to the top.

So Much More....

Beyond the core curriculum, you'll gain access to additional resources including exclusive downloadable content, advanced marketing tools, and insider tips to further refine your skills. Participate in bonus recordings that tackle emerging trends and cutting-edge strategies in the music industry. Join us and transform your potential into success with these expansive learning opportunities that go far beyond the basics!

About The University

Mastering Music Marketing: The Hip-Hop Branding & Marketing Blueprint

2024 is the year artists take control back into their own hands. Are you tired of spending all your time and money working on your music just to get a few hundred plays on your new song, and can't help but feel defeated.

Even worse the endless amounts of spam playlists and bot websites reach out to "promote" your song with their "human" listeners and team.

I've been in the same place you are.. thats what got me into marketing in the first place. As a music producer how do I stand out from all the other producers there is.

Now Cosmic Kev & myself are giving you the keys. We're giving you all the knowledge from decades of hiphop and marketing experience.

Say goodbye to the worries and take control of your career today...

Module 1: Start Here

Welcome to Music Marketing Mastery

Lesson 2: Welcome and Introduction

Lesson 2:Introduction to PJ Sharma & Course Curriculum

Module 2: Introduction to Music Marketing

Introduction to Music Marketing

Lesson 1: Most Asked Branding Questions & Myths

Lesson 2: Basics of Marketing

Module 3: How to Build & Understand Your Audience

How to Build & Understand Your Audience

Lesson 1: Common Branding Myths

Lesson 2: Building Your Brand & Understanding Your Audience

Module 4: Advertising | How to Run Ads

Advertising | How to Run Ads

Lesson 1: How to get millions of plays using Facebook/Instagram Ads

Lesson 2: How to get millions of plays using Google/Youtube Ads

Lesson 3: How to get millions of plays using Spotify Ads

Module 5: Conclusion | Putting It All Together

Conclusion | Putting It All Together

Lesson 1: Summary | Putting It All Together & Taking Action

Lesson 2: Final Thoughts with Cosmic Kev & PJ

Module 1:

Welcome and Introduction

With insights from behind the scenes of the music industry, PJ Sharma, alongside DJ Cosmic Kev, introduces you to the foundational strategies that have propelled artists to greatness. This introduction isn't just about getting started; it's about preparing you to leave your mark in the hip-hop world by equipping you with the knowledge and mindset needed for success.

Module 2:

Introduction to Music Marketing

This module is a masterclass in ad strategy, offering a comprehensive breakdown of copywriting, visual analysis, and the underlying principles that drive engagement and results. PJ also demystifies the algorithms of major platforms like YouTube, Facebook, and Instagram, providing a clear path to mastering digital marketing landscapes. With this knowledge, you're equipped to navigate the digital marketing world confidently, ensuring your music reaches its intended audience with precision and power.

Module 3:

Branding | How to Build and Understand Your Audience

This module challenges and dispels widespread misconceptions about branding, emphasizing its importance not just for big corporations but for artists aiming to make a lasting impact. PJ dives deep into understanding your audience through market research, behavioral analysis, and demographic identification, ensuring your branding efforts are both authentic and strategically targeted.

Module 4:

Advertising | How to Run Ads

Module 4 plunges into the intricate landscape of digital advertising,

where PJ Sharma equips you with the knowledge and skills to run effective ads across Facebook, Google, YouTube, and Spotify. This comprehensive module is designed to elevate your advertising game, making your brand unmissable across the most influential digital platforms.

Module 5:

Conclusion | Putting It All Together

This crucial conclusion not only recaps the core lessons but also equips you with an actionable blueprint to propel your music marketing endeavors forward. With PJ’s insight and Cosmic Kev’s seasoned perspective, gleaned from years of industry success, this module is designed to solidify your understanding and readiness to make a significant impact in the hip-hop scene. This concluding module is more than a summary; it's your springboard to mastering music marketing in the competitive realm of hip-hop.

Join our University and Learn Exclusively from hip hop legend dJ cosmic kev & marketing expert PJ Sharma

Quick Word From DJ Cosmic Kev

MUSIC, MARKETING, RECORD ADVICE, & MORE

Some Of Cosmic Kev & PJ's Work

DJ COSMIC KEV

HIP-HOP LEGEND, RADIO PERSONALITY, HOST OF THE COME UP SHOW LIVE

DJ COSMIC KEV

HipHop Industry Legend

Cosmic Kev has been Philadelphia's #1 DJ for over 30 years. Known for his legendary work on Power 99 FM, Kev always blasts the Tri-State with the hottest Hip Hop, R&B, and underground cuts. He is well-known for rockin the exclusive tracks first and bringing new emerging artists up to the forefront. His renowned freestyle series The Come Up Show Live has dropped some of the hottest bars in the music industry today, ranking in millions of views across various social media platforms.

PJ's Work

The Come Up Show

PJ'S APPROACH

In-depth market research and marketing strategy development
Audit of all social media channels
Creative/design approach with complete branding overhaul
Design a new approach for video production and editing
New social media marketing strategy
Brand awareness strategy

PJ'S RESULTS

Increased YouTube Subscribers from 200 to 20k - Increase of 9900%
Increased Watch-time 1,100% to 220.7k hours
Increase Engagement - 97%
Increased Click-through Rate - 235%
Increased Views 1,165% to 2,693,150

Over 1.7 Million Views on Youtube

Over 1 Million Views on Youtube

Selling Out Shows For Hip Hop Icons

Since 2016, I've been at the forefront of the music industry, orchestrating sold-out concerts for some of the world's most iconic artists. Leveraging a blend of market insights and passion for hip-hop, I've transformed mere events into unforgettable experiences and sold out convention centers for world touring artists.